You Tube averages 490 million unique visitors and 92 billion page views a month, making it the second biggest search engine in the world, and the biggest video search engine by a long-long way. It also generates a high proportion of “buying” traffic, ie site visitors that go on to purchase something
As far as online marketing is concerned, you simply can’t beat video for making a deep connection with your target market. That’s because video is so engaging. It allows you to communicate your message with all the subtleties of tone, facial expression and body language. You make the type of connection that has people feel like they know you and that’s really important if your objective is sales, because if people know you, they are a lot more comfortable with buying from you.
At Click Campaigns we use video to help our clients create ‘killer’ web pages and email marketing campaigns. Here’s a few examples of some of the videos we’ve produced to help our clients with their online marketing.
Real Wealth Australia
This single video has had nearly 6000 page views, and the campaign we put together for it has generated over 30,000 page views! It began with a series of short interviews discussing the Real Estate Investment climate (video above, and yes that’s me doing the interview) and then went into some seminar out-takes sharing the most common Real Estate Investment mistakes (video below). This video series and the emails that accompanied it created $180,000 in sales in just two weeks a tremendous result in anyone language, and it continues to drive prospects to Helen, the client, to this very day!.
Atma Environmental
We have built a very effective strategic web site for our client Atma Environmental. The site has generated over $500,000 in sales and we recently expanded our strategic traffic generation strategy by adding this in the field video.
Post and Beam
This Video was shot to support the lead generation feature of the strategic website we developed for our client Post and Beam. It not only forms a critical part of the lead generation strategy on their website, it attracts free leads and traffic through to our clients website every week through You Tube.