If you are serious about getting a big share of the hottest leads in your market, then the SEO statistics in this table are probably the most important you will ever see, because they reveal, on average, what each spot on Page One of Google search results is worth.
This data is based on search results from approximately 300 million individual page views on Google, and its significance cannot be overstated! We have focused on page 1 results here and added subtotals to highlight what we consider to be the most important insights.
To quote the findings of the authors of this study "these numbers show just how big of an advantage websites of this type [ meaning No. 1 in Google ] have over ANY competitors listed below them. The importance of SEO for online business is seemingly quantified by these latest statistics..." The Value of Google Results Positioning, Chitika Insights May 2013
Our take on this data is this. As far as Google Search is concerned, "you're either ranking in the top 5 positions, or you pretty much don't exist!" That's why the cornerstone of our SEO is based on getting your business into the top 5 search results, for your most important keywords. We then work on broadening your rankings by targeting other search terms.